LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television models, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online content provi